Paid Traffic Growth

Paid Digital Advertising is the Fastest, Easiest Way to Attract Patients Right Away

Unlike organic growth strategies like SEO and Social Media Marketing, paid digital advertising through a platform like Google Ads or Microsoft can be setup immediately and can deliver results just as quickly. It is by far the fastest way to get started with Digital Marketing that will also deliver results you’ll feel immediately. Don’t get us wrong, paid advertising campaigns can be mismanaged but a healthy account that’s been setup and maintained according to best practices will deliver new patients right away.

Paid Digital Advertising will Likely be Your Most Profitable Marketing Channel

Paid digital advertising far outperforms all other digital marketing channels including social media, email marketing and print mail-outs from a return-on-investment stand point. You can read that again and hold us to it. SEO and Social Media hold value as long-term business growth tools but not for immediate lead generation and revenue. A well managed paid digital advertising account usually becomes the most profitable source of new leads for a practice.

M.Ad Has a Transparent Approach to Paid Digital Advertising

It’s a pretty simple approach. 99% of the time we recommend Google Ads for immediately attracting new patients. It’s the fastest and most direct advertising platform on the market. Microsoft and LinkedIn Advertising have established themselves in recent years as contendors for B2B advertising. We often get questions about Facebook advertising and other Social Media advertising platforms; simply put, they are better for long-term indirect marketing when a company is looking to grow ‘larger’ and gain exposure and brand awareness and is not concerned with seeing a profit from advertising efforts.

Make Sure the Right Person Builds and Maintains Your Paid Digital Advertising Account

As mentioned above, paid advertising accounts have the potential to be the fastest, easiest and most profitable of all your marketing channels. However, an inexperienced account manager can derail the entire effort resulting in wasted time, energy and money. Always make sure you’re dealing with a Google Certified Specialist or Microsoft Certified Advertising Professional who maintains their annual certification. At M.Ad all our account managers are proud Certified Partners with years of experience managing medical advertising accounts so we know the best practices to deliver the best results.

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