THE OFFICIAL MEDICAL ADVERTISING BLOG
Scaling Your Medical Advertising Campaign
Considering growing your practice? Then you'll need to scale your advertising. Healthy medical advertising accounts can be scaled to grow with your practice. At M.Ad we do this for our clients regularly especially when they're considering opening a new clinic. KPI's...
Medical Aesthetics are booming – because in 2022 Self Care is Survival
Workplace changes are giving people the opportunity to improve their lifestyle and impart change in their routines, diet and physical appearance. Search trends indicate that interest in the pursuit of personal wellness is at an all time high. The terms conscious...
What We’ve Learned About Recruiting for Clinical Trials using Digital Marketing
An MD and client we have had for over 5 years now, recently took on a research study. M.Ad was asked to help with marketing research and data collection during the preliminary stages of the study prior to submitting their proposal to the Institutional Review Board....
Are the Health Care Dental Care Industries the Next Targets for Tech Startups?
Are the Health Care Dental Care Industries the Next Targets for Tech Startups? There is room for technology in every industry. It is a way to make tasks easier for professionals, as well as improve experiences for patients. In particular, this is something that is...
How to Use ‘Emotive’ Advertising to Attract New Patients
Conventional digital advertising is an excellent medium for consumer products and services, but medical advertising is a different story. Search engines often filter certain keywords and limit marketing activities that they feel can create liability and lead to...
Here’s What the Market Says About Psychedelics
Digital marketing data analysis indicates that prospective patients appear to be curious about emerging psychadelic treatments that are being introduced to the market. The “tripping” and recreational drug use stigma for psychedelics is being acitvely displaced by a...
How to Grow a TMS Practice in Canada
For intractable mental health problems, Transcranial Magnetic Stimulation (TMS) is bringing quick relief to many Canadians. TMS uses a special helmet that sits comfortably on a patient’s head and transmits gentle magnetic impulses to stimulate parts of the brain. Most...
Legit Script Certification Should be Available to Addiction Treatment Centers in Canada
In the highly sensitive world of addiction and rehabilitation services, Legit Script Certification is an essential qualification for practitioners who wish to advertise on digital platforms. While Legit Script Certification is available in a number of countries,...
KAP vs. IV Ketamine vs. Spravato: How Search Trends Can Inform Marketing Strategy
Despite the fact that all forms of Ketamine: IV, Ketamine Assisted Psychotherapy (KAP) and oral Ketamine are gaining in popularity, there are clear patterns relating to search popularity. In the digital marketing realm, it is vital to stay on top of search trends and...
Mental Healthcare Trends in California vs. Florida. vs. Texas vs. New York
Mental Healthcare Trends in California vs. Florida. vs. Texas vs. New York Four incredible states. Four extremely different populations. M.Ad has had the pleasure of working extensively with mental healthcare providers in each of them over the past six years or so. We...
Bing Just Changed The Game. You Can Now Use Bing Ads to Generate Referrals
Using Bing Ads to Generate Referrals using Bing's new LinkedIn Profile Targeting Microsoft's new features in Bing Ads offer the biggest opportunity in medical advertising in at least 5 years. It is no secret that digital advertising is a highly competitive realm. For...
The Evolution of Marketing and Advertising Ketamine Treatment
The ketamine industry has exploded since M.Ad first helped a handful of psychiatrists and MD's develop profitable IV ketamine infusion centers about 5 years ago. There has been so much growth and so many new ketamine developments that we thought we would take a moment...
Marketing Trends in the Canadian Private Healthcare Sector
30% of Canadian healthcare is already private. Doctors’ offices, clinics, physios, dentists, optometrist’s offices, x-ray clinics – they’re private – and it didn’t impact the public system.- Michael Campbell, Money Talks, Septembe 2020. Despite having what many people...
Why TMS is Such a Great Service for Mental Healthcare Providers to Offer
Until recently, treatment options for depression have been limited. The primary modalities for mental health professionals have been antidepressants and talk therapy. While these two approaches can be highly effective, they do not work for a significant proportion of...
‘Substance Use Disorder’ and Other Ways Google is Making it Harder for Those Struggling with Addiction to Find Help When They’re Actively Searching for It
Google is Making it Increasingly Difficult to Find Help for Addiction Online We frequently write about the challenges of advertising in the medical space. At M.Ad we have a great respect for the regulations set out by advertising platforms as we understand they're put...
Marketing & Advertising Psychedelic Treatments
Across North America there is resurgent interest in psychedelic treatments for clinical purposes. Michael Pollan’s seminal How to Change Your Mind is widely credited with reformulating how psychedelic substances—notably psilocybin-are viewed among the general public...
The Telehealth, Telepsychiatry & Telemedicine Boom
hHow We're Tackline the TeleHealth Boom at MedicalAdvertising.ca It's Friday March 20th 2020 and I've already spoken with 3 different healthcare companies in three different states about tailoring their marketing and advertising towards telehealth in light of the...
Medical Marketing & Advertising During the Covid-19/Coronavirus Pandemic
How Medical Marketing and Advertising is Being Impacted by Coronavirus/Covid-19 We're watching industry by industry be hit by the Covid-19 pandemic. Nations are each reacting to it differently. Panic and misinformation is spreading like wildfire. At the center of it...
The Psychology of Search: How people searching for healthcare online express themselves.
Nothing we do at M.Ad is templated, cookie-cuttered or otherwise automated. Many of our processes involve hours of grueling, detailed grunt work. We're a small company because we prioritize one-on-one communication with our clients and offering personalized service...
The Rise of Concierge Healthcare
The New Definition of Concierge Healthcare No Retainer Fees Traditionally, a 'concierge' healthcare model involves paying a monthly or annual membership fee in order to access the benefits of a more personalized healthcare experience. These days, the quality of care...
