Free Marketing Persona of a Medi-Cal Patient
Marketing Persona: Medi-Cal Mental Health Patient Name: Maria Rodriguez Age: 35 Occupation: Part-time retail worker and single mother Household Income: ~$30,000/year Location: Los Angeles, CA Education: High school diploma Family Status: Single mother of two children,...
Money Pits: 6 Ways You’re Wasting Money in Your Ads Account
Google Ads can be an incredibly powerful tool for businesses looking to reach new customers, boost traffic, and grow their brand. However, without careful strategy and optimization, it’s easy to waste your ad spend on ineffective targeting and poorly chosen settings....
Is Legit Script Certification Worth It for Addiction Treatment Centers?
For addiction treatment centers, the decision to pursue LegitScript certification can significantly impact marketing reach and credibility. LegitScript certification is required to advertise on major platforms like Google and Meta for addiction treatment services in...
Navigating the Rules of Remarketing in Medical Advertising: A Guide for Healthcare Marketers
Remarketing can be a powerful tool for keeping healthcare practices top-of-mind with potential patients who have previously shown interest in services. However, in medical advertising, the process is highly regulated to protect patient privacy, uphold ethical...
Marketing Psychedelic Treatment for Neurodegenerative Conditions: Key Strategies for Success
Psychedelic treatments are making waves in the medical world, particularly in the realm of neurodegenerative diseases like Parkinson’s, Alzheimer’s, and ALS. As the research progresses and the benefits of these treatments become more recognized, it’s crucial for...
Unlocking Med Spa Lead Generation: Strategies for Success
Effective lead generation strategies can make or break your med spa. Whether you're offering Botox treatments or advanced laser services, targeting the right audiences with tailored digital marketing campaigns can make or break your success. In this article, we'll...
What Digital Assets are Worth the Most Value When Selling a Medical Business?
Selling a medical business is a multifaceted process, with the value of digital assets playing an increasingly significant role in the valuation and attractiveness of your company. Whether you own a medical clinic or a medical device retail operation, your digital...
How to Collect Patient Reviews for Effective Online Reputation Management
Patient reviews are crucial for medical businesses to establish credibility, build trust, and attract new patients. A strong online reputation can set a practice apart from competitors, but knowing where and how to collect reviews, while maintaining HIPAA compliance,...
The Busiest Months in Mental Health Marketing: September and January
Mental health marketing presents unique challenges that require a deep understanding of social trends and public awareness campaigns. Two of the busiest months for mental health marketing are September and January. These months align with significant social trends,...
Marketing Personalized Deep Brain Stimulation (DBS) for Parkinson’s Disease: A New Frontier in Patient Care
Parkinson’s disease (PD) is a neurodegenerative disorder that affects millions worldwide, and for many, the progression of symptoms can be life-altering. Deep brain stimulation (DBS) has emerged as a transformative treatment option for Parkinson’s patients, offering a...
How to Scale a TMS Center to Multiple Clinics: A Strategic Guide
Scaling a Transcranial Magnetic Stimulation (TMS) center from a single clinic to a network of multiple clinics requires a combination of strategic planning, investment in technology, and effective marketing. In this post, we will explore how successful TMS providers...
Trying to Automate Your Medical Marketing? A Word of Caution: Automation Feel Disconnected and Negatively Impact Your Scalability and ROI
Marketing automation has become a staple for many businesses, including healthcare providers. The appeal is clear: automation saves time, scales easily, and can deliver personalized content to prospective patients at just the right moment. However, when overused or...
Advertising Weight Loss Treatments in the United States in 2024: Market Insights and Targeting Strategies
The weight loss industry in the United States continues to evolve rapidly, with new treatments and medications entering the market. In 2024, the landscape for advertising weight loss treatments has shifted significantly, driven by advancements in pharmaceutical...
The Rise of Stellate Ganglion Block (SGB) Treatment in Neurodegenerative Diseases: A Marketing Perspective
Stellate Ganglion Block (SGB) is increasingly gaining attention as a potential treatment for neurodegenerative diseases, including Parkinson’s disease. While traditionally used for chronic pain and PTSD, emerging research suggests that SGB may have broader...
![Scaling Pharmaceutical Ecommerce Through Advertising: Strategies from the Biggest Spenders [with Budget Recommendations]](https://medicaladvertising.ca/wp-content/uploads/2024/08/pharmaceutical-advertising-agency-400x250.jpg)
Scaling Pharmaceutical Ecommerce Through Advertising: Strategies from the Biggest Spenders [with Budget Recommendations]
Pharmaceutical manufacturers are increasingly leveraging digital advertising to scale their ecommerce operations, capitalizing on high-ROI channels and rigorous certification processes like LegitScript to ensure compliance and trustworthiness. As the digital landscape...
Mental Healthcare Marketing: How to Grow Rapidly on a Small Budget
Mental healthcare has become a cornerstone of wellness for millions of people around the planet and a billion-dollar industry. Yet, for many providers, the challenge lies in tapping into this market to grow their business on a limited budget. If you find yourself in...
The Rise of Weight Loss Drugs: Marketing and Advertising Wegovy, Ozempic, and Semaglutide
Weight loss has always been a significant topic in the health and wellness industry, but the advent of new drugs like Wegovy, Ozempic, and Semaglutide marks a transformative era. These medications, which belong to a class known as GLP-1 receptor agonists, have shown...
Case Study: Building a Profitable Revenue Engine for 2 TMS Clinics in Virginia in Two Years for Genesis TMS & Wellness
Practice Name: Genesis TMS & WellnessLocation: Fairfax, VirginiaExpansion: Alexandria, VA Genesis TMS & Wellness, a leading psychiatric practice in Fairfax, Virginia, has successfully expanded its services by incorporating Neurostar Transcranial Magnetic...
Effective Strategies for Advertising Drug and Alcohol Rehab and Addiction Treatment Centers
In the competitive and sensitive field of addiction treatment, advertising for drug and alcohol rehab centers requires a strategic and ethical approach. Not only do these advertisements need to reach those in need, but they must also comply with stringent guidelines...
82 Tracked Leads Generated on a $5000/Month Ad Spend for a Major Ketamine Clinic in NYC (With Real Account Screenshots)
Case Study: Enhancing Mental Health Outreach in NYC with Digital Marketing Client: NYC Mental Health Clinic Locations: 7 locations across New York City Services Offered: Ketamine and Transcranial Magnetic Stimulation (TMS) Treatments Background [Anonymous] Mental...
