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Using Narrative and Emotion in Medical Advertising

Using Narrative and Emotion in Medical Advertising

by M.Ad | Jan 2, 2024 | Medical Advertising, Medical Sales, Websites and Landing Pages

Narrative marketing can be particularly impactful for medical and healthcare businesses, as it allows them to connect with their audience on a personal and emotional level. Here are some strategies for implementing narrative marketing in the medical and healthcare...
Avoid Triggering Images in Medical Marketing Campaigns

Avoid Triggering Images in Medical Marketing Campaigns

by M.Ad | Mar 28, 2023 | Medical Advertising, Websites and Landing Pages

When it comes to medical marketing campaigns, certain imagery can have unintended emotional effects on recipients. For example, research has shown negative psychological responses triggered by images or symbols of disease or injury—otherwise known as triggering...
4 Tips to Make Your Medical Landing Pages Convert Better

4 Tips to Make Your Medical Landing Pages Convert Better

by M.Ad | Sep 28, 2022 | Websites and Landing Pages

Creating relevant, strategic landing pages for your website is just the first step in getting users to convert. The real challenge comes from making sure those visitors are landing on the right page and converting appropriately. Whether you’re a doctor with a new...
Red Flags to Watch Out for When Choosing a Medical Website Designer

Red Flags to Watch Out for When Choosing a Medical Website Designer

by M.Ad | May 7, 2018 | Websites and Landing Pages

Run for Your Businesses’ Life! Missing these Red Flags’ in a Medical Website Designer Will Cost You I promise you, if even one of the items I’ve listed out below is present in an individual or medical website designer you’re interviewing to...
How-To: A/B Test Landing Pages (Medical Edition)

How-To: A/B Test Landing Pages (Medical Edition)

by M.Ad | Mar 28, 2018 | Websites and Landing Pages

Landing page a/b testing is one of the most commonly neglected aspects of marketing accounts. And yet, it’s such an obviously important space to optimize. Hesitancy in this area usually stems from confusion over how to approach testing pages of a website for...
Should You Use that Third Party Landing Page Builder?

Should You Use that Third Party Landing Page Builder?

by M.Ad | Feb 5, 2018 | Websites and Landing Pages

The Answer is No You Should Build all Landing Pages on Your Own Domain Here’s why there’s really no question in our minds: Send Traffic to One Domain – Your goal should be to send as much traffic as possible to a single domain. Most third party...

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