by M.Ad | Jan 13, 2026 | Blog
Why modern healthcare is switching from fee-for-service to membership-style care — and how to market it For decades, “going to the doctor” has meant a transactional, fee-for-service experience: book an appointment, show up, pay (or bill insurance), leave, repeat. That...
by M.Ad | Dec 31, 2025 | Case Studies, CRM, Gyms
Client Profile A premium, membership-based gym operating in the South Atlantic region of the United States entered 2025 with a strong brand, a loyal core membership, and a clear ambition: sustainable revenue growth without diluting its high-end positioning. Rather...
by M.Ad | Dec 16, 2025 | Case Studies
During a recent annual account review, this client had exciting results to share: between 2024 and 2025, the practice achieved a 2.5× increase in year-over-year revenue. There was no sudden windfall, no viral moment, and no single “magic channel” responsible for the...
by M.Ad | Nov 18, 2025 | Functional Medicine
Functional medicine is rapidly becoming one of North America’s fastest-growing healthcare sectors — but with growth comes competition. Patients today are highly educated, digitally savvy, and intentional about where they invest their health dollars. They compare...
by M.Ad | Sep 18, 2025 | Automation
Many practices hope to rely on automation, digital tools, and AI to do the selling for them—but in healthcare, this approach consistently falls short. A successful medical sales funnel doesn’t begin when a patient walks through the door—it begins the moment a...
