by M.Ad | Jan 2, 2025 | Case Studies
Client Profile: A leading online retailer of weight loss medications offering nationwide shipping across the USA. The client aimed to drive sales with an average monthly ad spend of $250,000 and a target Return on Ad Spend (ROAS) of 2.0 or higher. Initial Challenges...
by M.Ad | Dec 6, 2024 | Case Studies
Marketing Persona: Medi-Cal Mental Health Patient Name: Maria Rodriguez Age: 35 Occupation: Part-time retail worker and single mother Household Income: ~$30,000/year Location: Los Angeles, CA Education: High school diploma Family Status: Single mother of two children,...
by M.Ad | Nov 20, 2024 | Medical Advertising
Google Ads can be an incredibly powerful tool for businesses looking to reach new customers, boost traffic, and grow their brand. However, without careful strategy and optimization, it’s easy to waste your ad spend on ineffective targeting and poorly chosen settings....
by M.Ad | Nov 9, 2024 | Substance Use Disorder Treatment Centers
For addiction treatment centers, the decision to pursue LegitScript certification can significantly impact marketing reach and credibility. LegitScript certification is required to advertise on major platforms like Google and Meta for addiction treatment services in...
by M.Ad | Oct 29, 2024 | Medical Advertising
Remarketing can be a powerful tool for keeping healthcare practices top-of-mind with potential patients who have previously shown interest in services. However, in medical advertising, the process is highly regulated to protect patient privacy, uphold ethical...
