Case Study: A Mental Health Practice in the Bay Area of San Francisco
Overview
A specialized mental health practice in the Bay Area partnered with our team to grow bookings for advanced psychiatric treatments, including interventional programs such as Spravato. The mandate was simple: drive qualified, high-intent patient appointments — not just clicks or website traffic.
Using a tightly structured Google Ads strategy focused on conversion actions tied directly to patient bookings, we built a scalable acquisition engine designed specifically for high-value mental health services.
Campaign Strategy
Search campaigns were segmented by core treatment and indication themes to capture patients actively searching for advanced mental health solutions. Optimization focused on the conversion actions that matter most to clinic growth:
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Book Online – New Patient
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Click to Book Online
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Click to Call
Every optimization decision was made with one goal: increase booked patients at an efficient cost.
Performance Results (Last 30 Days)
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Impressions: 11,056
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Clicks: 352
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CTR: 3.18%
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Ad Spend: $2,362.52
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Conversion Rate: 8.96%
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Total Conversions: 31.55
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Phone Calls Generated: 8
Estimated New Patient Bookings
Based on booking-related conversion actions:
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Interventional Treatment Campaign: ~2.5–3 new patients
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Indications Campaign: ~2 new patients
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Advanced Treatment Program Campaign: ~6 new patients
Estimated Total: ~10–11 new booked patients per month
(Data appears fractional due to data-driven attribution modeling.)
Tracked Revenue Impact
Thanks to conversion tracking which tracked booked patients, we can directly measure Return on Ad Spend. Advanced psychiatric treatment programs like Spravato and TMS carry significant patient lifetime value. Using conservative revenue modeling:
| Assumed Revenue per New Patient | Estimated Monthly Revenue |
|---|---|
| $2,500 | ~$27,500 |
| $3,000 (conservative baseline) | ~$33,000 |
| $5,000 (typical program value) | ~$55,000 |
On approximately $2,300 in ad spend, the campaigns are generating between $27,500-$55,000 in new patient revenue monthly — all from highly targeted search traffic.
Why This Worked: Intent Based Marketing
1. Targeting High-Intent Searches
We focused exclusively on patients actively searching for advanced treatment options, ensuring that every click had a strong likelihood of becoming a booked consultation.
2. Service-Specific Campaign Segmentation
Separating campaigns by treatment and indication allowed for precise budget allocation toward the highest-converting services — particularly advanced treatment programs like Spravato.
3. Conversion-First Optimization
Rather than optimizing for traffic volume, we optimized toward actual booking actions. This ensured the budget was always directed toward patients ready to take the next step.
4. Efficient Cost Per Booked Patient
Generating approximately 10–11 new patients per month on a modest ad budget demonstrates how powerful a properly structured paid search strategy can be in a competitive Bay Area market.
Strategic Takeaway for Bay Area Mental Health Practices
If your practice offers advanced treatments such as Spravato, ketamine therapy, or other interventional psychiatry services, there is clear and scalable demand from patients actively searching online. The difference between average performance and exceptional growth lies in how precisely campaigns are structured, tracked, and optimized for booked patient outcomes.
This case study demonstrates that with the right strategy, even a relatively modest monthly budget can produce a consistent pipeline of high-value new patients.
Looking Ahead
With conversion rates nearing 9% and strong demand visible across treatment categories, this account is now positioned for controlled budget scaling to capture additional patient volume without sacrificing efficiency.
Take Aways:
- By generating ~10–11 new booked patients per month from ~$2,300 in ad spend, this Bay Area mental health practice has established a reliable and measurable growth engine through paid search. The campaigns are not just driving traffic — they are driving real patient bookings and significant monthly revenue impact.
- For mental health practices in San Francisco and the broader Bay Area offering advanced treatments like Spravato, this model represents a proven pathway to predictable, high-quality patient revenue.
- Practices seeking similar performance are encouraged to reach out to learn how this strategy can be tailored to their specific services, patient demographics, and growth goals.
