Case Studies
How Smart Marketing Scales a Mental Health Practice from One Location to Five
Growing a mental health practice from one location to five doesn’t just happen with more clinicians or more square footage—it happens when your marketing engine is built to scale. At M.Ad, we’ve spent the past decade helping mental health providers grow across cities...
Case Study: Optimizing Digital Advertising for a Major Online Weight Loss Medication Retailer
Client Profile: A leading online retailer of weight loss medications offering nationwide shipping across the USA. The client aimed to drive sales with an average monthly ad spend of $250,000 and a target Return on Ad Spend (ROAS) of 2.0 or higher. Initial Challenges...
Free Marketing Persona of a Medi-Cal Patient
Marketing Persona: Medi-Cal Mental Health Patient Name: Maria Rodriguez Age: 35 Occupation: Part-time retail worker and single mother Household Income: ~$30,000/year Location: Los Angeles, CA Education: High school diploma Family Status: Single mother of two children,...
Case Study: Building a Profitable Revenue Engine for 2 TMS Clinics in Virginia in Two Years for Genesis TMS & Wellness
Practice Name: Genesis TMS & WellnessLocation: Fairfax, VirginiaExpansion: Alexandria, VA Genesis TMS & Wellness, a leading psychiatric practice in Fairfax, Virginia, has successfully expanded its services by incorporating Neurostar Transcranial Magnetic...
82 Tracked Leads Generated on a $5000/Month Ad Spend for a Major Ketamine Clinic in NYC (With Real Account Screenshots)
Case Study: Enhancing Mental Health Outreach in NYC with Digital Marketing Client: NYC Mental Health Clinic Locations: 7 locations across New York City Services Offered: Ketamine and Transcranial Magnetic Stimulation (TMS) Treatments Background [Anonymous] Mental...
Case Study: Private Practice Earns $1.5 Million in 2023 on $50,000 Annual Ad Budget
Introduction: In the realm of mental health, private practices often grapple with the challenge of reaching individuals in need of specialized psychiatric care. This case study explores the success story of a private mental health practice that not only achieved...
Case Study: Trying to ‘Disrupt’ the Ketamine Market – Some Take-Away Lessons
Trying to ‘Disrupt’ the Intranasal Ketamine Market In recent years, there has been a growing interest in ketamine as a potential treatment for various mental health conditions. Some entrepreneurs have attempted to tap-into this trend by creating businesses that sell...
What We’ve Learned About Conducting Mass Medical Research Surveys (During the Covid-19 Pandemic)
Ketamine Clinic in Connecticut
3 Years of Consistent Advertising Performance M.Ad has had the tremendous fortune to work with this psychiatric practice over the past three years - well before the 'ketamine boom'. Our client knew of the incredible potential the treatment had and wanted to get a...
National Rehab and Addiction Treatment Centers Across Canada
This client came to us in a difficult situation. With the Google Medic update in August of 2018, their organic rankings had been devastated and the drop in rankings had directly impacted the volume of calls they were getting. M.Ad developed an entire strategy focused...