Case Studies
Case Study: Doubling Revenue in 2025 for a High-End Gym in the South Atlantic
Client Profile A premium, membership-based gym operating in the South Atlantic region of the United States entered 2025 with a strong brand, a loyal core membership, and a clear ambition: sustainable revenue growth without diluting its high-end positioning. Rather...
2025 Case Study: 2.5× Year-Over-Year Revenue Growth for a 2-Clinic Practice
During a recent annual account review, this client had exciting results to share: between 2024 and 2025, the practice achieved a 2.5× increase in year-over-year revenue. There was no sudden windfall, no viral moment, and no single “magic channel” responsible for the...
How Smart Marketing Scales a Mental Health Practice from One Location to Five
Growing a mental health practice from one location to five doesn’t just happen with more clinicians or more square footage—it happens when your marketing engine is built to scale. At M.Ad, we’ve spent the past decade helping mental health providers grow across cities...
Case Study: Optimizing Digital Advertising for a Major Online Weight Loss Medication Retailer
Client Profile: A leading online retailer of weight loss medications offering nationwide shipping across the USA. The client aimed to drive sales with an average monthly ad spend of $250,000 and a target Return on Ad Spend (ROAS) of 2.0 or higher. Initial Challenges...
Free Marketing Persona of a Medi-Cal Patient
Marketing Persona: Medi-Cal Mental Health Patient Name: Maria Rodriguez Age: 35 Occupation: Part-time retail worker and single mother Household Income: ~$30,000/year Location: Los Angeles, CA Education: High school diploma Family Status: Single mother of two children,...
Case Study: Building a Profitable Revenue Engine for 2 TMS Clinics in Virginia in Two Years for Genesis TMS & Wellness
Practice Name: Genesis TMS & WellnessLocation: Fairfax, VirginiaExpansion: Alexandria, VA Genesis TMS & Wellness, a leading psychiatric practice in Fairfax, Virginia, has successfully expanded its services by incorporating Neurostar Transcranial Magnetic...
82 Tracked Leads Generated on a $5000/Month Ad Spend for a Major Ketamine Clinic in NYC (With Real Account Screenshots)
Case Study: Enhancing Mental Health Outreach in NYC with Digital Marketing Client: NYC Mental Health Clinic Locations: 7 locations across New York City Services Offered: Ketamine and Transcranial Magnetic Stimulation (TMS) Treatments Background [Anonymous] Mental...
Case Study: Private Practice Earns $1.5 Million in 2023 on $50,000 Annual Ad Budget
Introduction: In the realm of mental health, private practices often grapple with the challenge of reaching individuals in need of specialized psychiatric care. This case study explores the success story of a private mental health practice that not only achieved...
Case Study: Trying to ‘Disrupt’ the Ketamine Market – Some Take-Away Lessons
Trying to ‘Disrupt’ the Intranasal Ketamine Market In recent years, there has been a growing interest in ketamine as a potential treatment for various mental health conditions. Some entrepreneurs have attempted to tap-into this trend by creating businesses that sell...
