Since 2013, M.Ad has worked alongside dozens of medical spas across North America, helping owners strip away bloated retainers, underperforming campaigns, and marketing activity that looked busy but produced very little clarity or return.
Over time, a pattern became impossible to ignore: the most successful MedSpas weren’t spending more — they were spending more deliberately.
This program was built from that insight.
After years of refining what actually moves the needle for aesthetic practices, we’ve distilled our work into a lean, repeatable marketing system that can be plugged into nearly any MedSpa business. It focuses on high-intent demand, clean tracking, and disciplined execution — without excess overhead.
The result is a fully outsourced marketing program delivered at roughly one-tenth the cost of traditional marketing department.
This offering is designed specifically for MedSpas that value efficiency, transparency, and sustainable growth — and want their marketing to feel calm, focused, and measurable rather than noisy or inflated.
Who This Is For
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MedSpas offering injectables, laser, body contouring, skin rejuvenation, or wellness services
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Clinics that want predictable monthly lead flow, not one-off campaigns
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Owners who value tracking, attribution, and long-term brand equity
What’s Included (12 Months)
1. Strategy & Foundation (Month 1)
We start by getting the fundamentals right.
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Market & competitor analysis (local + regional)
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Service-level demand mapping (Botox, fillers, laser, etc.)
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Offer positioning & pricing review
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12-month marketing roadmap aligned to revenue goals
Deliverables
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Growth plan + service prioritization
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Lead targets & benchmark CPL ranges
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Channel mix recommendation
2. Conversion-Focused Landing Pages
Turn traffic into booked consults.
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1 high-converting core landing page
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CRO best practices (layout, copy, trust signals)
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Mobile-first optimization
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Booking / form integration
Optional Add-On: Additional service pages at a discounted rate
3. Paid Advertising Management (Google & Meta)
Always-on lead generation with intent.
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Google Search Ads (high-intent services)
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Meta Ads (Instagram + Facebook awareness & retargeting)
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Local geo-targeting & demographic filtering
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Ad copy + creative direction (non-spammy, compliant)
Included
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Campaign setup & optimization
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Monthly testing & refinement
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Budget pacing & efficiency monitoring
Ad spend is separate. We help you deploy it intelligently.
4. Local SEO & Google Business Profile Optimization
Win where MedSpa patients actually search.
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Google Business Profile optimization
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Service + location keyword alignment
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Review acquisition strategy (ethical & compliant)
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Local ranking improvements over time
Outcome
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Increased map visibility
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More inbound calls & direction requests
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Stronger trust at the decision point
5. CRM, Tracking & Attribution Setup
Know exactly where patients come from.
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Call tracking & form tracking
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Lead source attribution
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CRM integration (or cleanup if existing)
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Monthly performance snapshots
KPIs We Track
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Cost per lead (CPL)
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Lead → consult conversion
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Channel-level performance
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Appointment volume trends
6. Monthly Optimization & Reporting
No “set it and forget it.”
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Monthly performance review
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Budget reallocation based on ROI
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Offer & messaging adjustments
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Clear, jargon-free reporting
12-Month Timeline at a Glance
| Quarter | Focus |
|---|---|
| Q1 | Foundation, launch, early lead flow |
| Q2 | Optimization, CPL reduction, scale winners |
| Q3 | Retargeting, seasonal services, brand lift |
| Q4 | Refinement, retention, next-year planning |
What This Package Does Not Include
We focus on what moves revenue.
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❌ Influencer gifting
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❌ Vanity impressions
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❌ Generic social posting for the sake of posting
(Those can be layered in separately if needed.)
Why This Works for MedSpas
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Built around high-intent services
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Designed for local search behavior
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Prioritizes conversion and tracking, not hype
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Calm, compliant, professional brand positioning
Investment
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