How to Maximize ROAS Through Google Ads

How to Maximize ROAS Through Google Ads

Return on Ad Spend (ROAS) is the metric that actually matters in healthcare advertising. Traffic is nice. Impressions are comforting. But profitable patient acquisition is the goal — and Google Ads remains the most reliable channel for achieving it when it’s executed...
Better Health is One Membership Away

Better Health is One Membership Away

Why modern healthcare is switching from fee-for-service to membership-style care — and how to market it For decades, “going to the doctor” has meant a transactional, fee-for-service experience: book an appointment, show up, pay (or bill insurance), leave, repeat. That...