by M.Ad | Feb 3, 2026 | Medical Practice, Private Healthcare
What Private Equity’s Expansion Means for Clinics—and How to Stay Competitive Across North America, private equity groups are rapidly acquiring medical, dental, and veterinary practices at an unprecedented scale. Dermatology, psychiatry, dentistry, veterinary...
by M.Ad | Jan 29, 2026 | Case Studies
Scaling a Multi-Location Mental Health & Functional Medicine Practice with Intent-Driven Advertising Client Profile: A multi-location medical practice specializing in mental health and functional medicine, operating across several metropolitan markets. The clinic...
by M.Ad | Jan 29, 2026 | Medical Advertising
Return on Ad Spend (ROAS) is the metric that actually matters in healthcare advertising. Traffic is nice. Impressions are comforting. But profitable patient acquisition is the goal — and Google Ads remains the most reliable channel for achieving it when it’s executed...
by M.Ad | Jan 13, 2026 | Blog
Why modern healthcare is switching from fee-for-service to membership-style care — and how to market it For decades, “going to the doctor” has meant a transactional, fee-for-service experience: book an appointment, show up, pay (or bill insurance), leave, repeat. That...
by M.Ad | Dec 31, 2025 | Case Studies, CRM, Gyms
Client Profile A premium, membership-based gym operating in the South Atlantic region of the United States entered 2025 with a strong brand, a loyal core membership, and a clear ambition: sustainable revenue growth without diluting its high-end positioning. Rather...
