Marketing Trends in the Canadian Private Healthcare Sector

Marketing Trends in the Canadian Private Healthcare Sector

30% of Canadian healthcare is already private. Doctors’ offices, clinics, physios, dentists, optometrist’s offices, x-ray clinics – they’re private – and it didn’t impact the public system.- Michael Campbell, Money Talks, Septembe 2020. Despite having what many people...
Marketing & Advertising Psychedelic Treatments

Marketing & Advertising Psychedelic Treatments

Across North America there is resurgent interest in psychedelic treatments for clinical purposes. Michael Pollan’s seminal How to Change Your Mind is widely credited with reformulating how psychedelic substances—notably psilocybin-are viewed among the general public...
Mythical Beauty: Medical Aesthetic Spas & Advertising

Mythical Beauty: Medical Aesthetic Spas & Advertising

Four Things to Consider When Digital Marketing for Medical Aesthetic Spas 1. Expect Lots of Advertising Restrictions We write a lot on M.Ad about advertising restrictions and marketing parameters surrounding different niches of the healthcare industry. We have not yet...