by M.Ad | Apr 24, 2018 | Medical Advertising
I frequently encounter the grim consequences private practices face after selecting the wrong digital marketing consultant. The symptoms are usually quite apparent: too much money sunk into a website that’s been left to float rank-less in cyberspace with not a...
by M.Ad | Apr 3, 2018 | Ketamine Treatments
What is Demographic Targeting and Why You Should Be Using It Demographic targeting is the ability to target new patients based on characteristics like their age, gender, income-bracket, level of education etc. Instead of showing your ads to everything, it’s...
by M.Ad | Mar 28, 2018 | Websites and Landing Pages
Landing page a/b testing is one of the most commonly neglected aspects of marketing accounts. And yet, it’s such an obviously important space to optimize. Hesitancy in this area usually stems from confusion over how to approach testing pages of a website for...
by M.Ad | Mar 22, 2018 | Transcranial Magnetic Stimulation
Advertising Standards Authority Upholds Complaint Against Neuronix A UK advertiser had a complaint levied against one of their advertising campaigns which promoted NeuroAD as a “medical device for the treatment of Alzheimer’s Disease”. On March 21 2018, after...
by M.Ad | Feb 5, 2018 | Websites and Landing Pages
The Answer is No You Should Build all Landing Pages on Your Own Domain Here’s why there’s really no question in our minds: Send Traffic to One Domain – Your goal should be to send as much traffic as possible to a single domain. Most third party...
