by M.Ad | Jan 29, 2026 | Medical Advertising
Return on Ad Spend (ROAS) is the metric that actually matters in healthcare advertising. Traffic is nice. Impressions are comforting. But profitable patient acquisition is the goal — and Google Ads remains the most reliable channel for achieving it when it’s executed...
by M.Ad | Apr 4, 2025 | Medical Advertising
If you run a small medical or wellness practice, you’re probably feeling the pressure of competing with big-name clinics and hospital networks. They have big marketing budgets, sleek websites, and ads everywhere. But here’s the good news: you don’t need to...
by M.Ad | Nov 20, 2024 | Medical Advertising
Google Ads can be an incredibly powerful tool for businesses looking to reach new customers, boost traffic, and grow their brand. However, without careful strategy and optimization, it’s easy to waste your ad spend on ineffective targeting and poorly chosen settings....
by M.Ad | Oct 29, 2024 | Medical Advertising
Remarketing can be a powerful tool for keeping healthcare practices top-of-mind with potential patients who have previously shown interest in services. However, in medical advertising, the process is highly regulated to protect patient privacy, uphold ethical...
by M.Ad | Sep 12, 2024 | Medical Advertising, Mental Health
Mental health marketing presents unique challenges that require a deep understanding of social trends and public awareness campaigns. Two of the busiest months for mental health marketing are September and January. These months align with significant social trends,...
by M.Ad | Apr 5, 2024 | Medical Advertising, Medical Sales
Building a medical lead-squeeze sales funnel for attracting new patients involves tailoring your approach to the specific needs and interests of individuals seeking healthcare services. Here’s a modified step-by-step guide: 1. Identify Your Ideal Patient Base:...
