The Official Medical Advertising Blog | Brought to you by MedicalAdvertising.ca

Using Narrative and Emotion in Medical Advertising

by M.Ad | Jan 2, 2024 | Medical Advertising, Medical Sales, Websites and Landing Pages

Narrative marketing can be particularly impactful for medical and healthcare businesses, as it allows them to connect with their audience on a personal and emotional level. Here are some strategies for implementing narrative marketing in the medical and healthcare...

How to Close 30% – 60% Of New Patient Inquiries

by M.Ad | Dec 19, 2023 | Blog, Medical Advertising

Closing a high percentage of new patient inquiries in a healthcare or medical practice involves a combination of effective communication, customer service, and strategic follow-up. Here are some tips to help you close 30% to 60% of new patient inquiries: 1. Prompt and...

Medical Advertising Negative Keyword List [Free Download]

by M.Ad | Aug 29, 2023 | Medical Advertising

Negative keywords are terms that you exclude from your advertising campaigns to ensure your ads don’t appear for irrelevant or undesirable searches. To create a comprehensive negative keyword list for medical advertising, consider the following categories and...

The Most Lucrative Neighborhoods to Target in Medical Advertising (USA Edition)

by M.Ad | Jul 13, 2023 | Medical Advertising

When it comes to targeting lucrative neighborhoods in the USA for medical advertising, it’s essential to consider factors such as the socioeconomic status, population demographics, and healthcare expenditure of the residents. While it’s important to note...

Attract Leads for Mental Health Services. Strategies and Nurture Sequencing that Work!

by M.Ad | May 25, 2023 | Medical Advertising

As a mental health provider, you know how important it is to build trust with your clients and provide top-notch services. But what many providers don’t focus on as much is the marketing aspect: growing their business by attracting more leads. That’s why we’ve...

Tips for Closing More of Your New Patient Leads

by M.Ad | May 18, 2023 | Medical Advertising, Medical Sales

We were recently asked to consult with a medical group in Texas who needed help with their close rate. Our digital strategies were delivering a high volume of qualifed leads but the front-of-house staff were struggling to translate them into new patient bookings. We...