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Medical Advertising Negative Keyword List [Free Download]

Medical Advertising Negative Keyword List [Free Download]

by M.Ad | Aug 29, 2023 | Medical Advertising

Negative keywords are terms that you exclude from your advertising campaigns to ensure your ads don’t appear for irrelevant or undesirable searches. To create a comprehensive negative keyword list for medical advertising, consider the following categories and...
The Most Lucrative Neighborhoods to Target in Medical Advertising (USA Edition)

The Most Lucrative Neighborhoods to Target in Medical Advertising (USA Edition)

by M.Ad | Jul 13, 2023 | Medical Advertising

When it comes to targeting lucrative neighborhoods in the USA for medical advertising, it’s essential to consider factors such as the socioeconomic status, population demographics, and healthcare expenditure of the residents. While it’s important to note...
Attract Leads for Mental Health Services. Strategies and Nurture Sequencing that Work!

Attract Leads for Mental Health Services. Strategies and Nurture Sequencing that Work!

by M.Ad | May 25, 2023 | Medical Advertising

As a mental health provider, you know how important it is to build trust with your clients and provide top-notch services. But what many providers don’t focus on as much is the marketing aspect: growing their business by attracting more leads. That’s why we’ve...
Tips for Closing More of Your New Patient Leads

Tips for Closing More of Your New Patient Leads

by M.Ad | May 18, 2023 | Medical Advertising, Medical Sales

We were recently asked to consult with a medical group in Texas who needed help with their close rate. Our digital strategies were delivering a high volume of qualifed leads but the front-of-house staff were struggling to translate them into new patient bookings. We...
Avoid Triggering Images in Medical Marketing Campaigns

Avoid Triggering Images in Medical Marketing Campaigns

by M.Ad | Mar 28, 2023 | Medical Advertising, Websites and Landing Pages

When it comes to medical marketing campaigns, certain imagery can have unintended emotional effects on recipients. For example, research has shown negative psychological responses triggered by images or symbols of disease or injury—otherwise known as triggering...
Generate Referrals with Microsoft Ads and LinkedIn Profile Targeting

Generate Referrals with Microsoft Ads and LinkedIn Profile Targeting

by M.Ad | Mar 10, 2023 | Medical Advertising, Referral Marketing

Are you looking to increase brand awareness and significantly expand your customer base in an efficient, cost-effective way? If so, referral marketing with Microsoft Ads could be the perfect solution. Referral marketing using digital channels provides tremendous...
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Other Articles

  • Case Study: Optimizing Digital Advertising for a Major Online Weight Loss Medication Retailer
  • Free Marketing Persona of a Medi-Cal Patient
  • Money Pits: 6 Ways You’re Wasting Money in Your Ads Account
  • Is Legit Script Certification Worth It for Addiction Treatment Centers?
  • Navigating the Rules of Remarketing in Medical Advertising: A Guide for Healthcare Marketers
Need patients for Transcranial Magnetic Stimulatio Need patients for Transcranial Magnetic Stimulation? We can deliver 8-10/month. Our model has been proven in dozens of TMS practices. Contact us to schedule a free consultation!
Med Spas are booming as Many Seek Out Self-Care 🌺 Read about what we're seeing in this space! Link in bio >>
When it comes to medical advertising, searchers re When it comes to medical advertising, searchers respond well to the delicate use of emotion in ad copy, landing pages and collateral. Read more about it on our blog. Link in bio >>
Legit Script Certification Should be Available to Legit Script Certification Should be Available to Addiction Treatment Centers in Canada. We fleshed out our argument and explanation on the blog >>
If you're looking to attract new ketamine patients If you're looking to attract new ketamine patients to your practice our latest blog post may be for you! KAP vs. IV vs. Spravato: How Search Trends Can Inform Marketing Strategy
Four incredible states. Four extremely different p Four incredible states. Four extremely different populations. M.Ad has had the pleasure of working extensively with mental healthcare providers in each of them over the past six years or so. We have made some interesting and important observations about the mental healthcare markets that we wanted to organize and share. Link in bio>> #medicaladvertising #medicalmarketing #mentalhealth #mentalhealthawareness #psychiatry #psychology #brainhealth
The Evolution of Marketing and Advertising Ketamin The Evolution of Marketing and Advertising Ketamine Treatment on behalf of mental health professionals across the US and Canada. A reflection of our account management techniques over the past 5 years or so. What's worked and what hasn't! Live on the blog, link in bio >>
TMS is a brain stimulation treatment that is helpi TMS is a brain stimulation treatment that is helping many patients with mental health conditions. M.Ad has helped dozens of practices across North America grow their #TMS departments. Read more! Link in bio >>
A search engine is a comfortable place to seek hel A search engine is a comfortable place to seek help for ones mental health. Patients are online searching for you - here's a post describing how to reach them. Link in bio >>
Trigger Warning: Take a look at what suicidal pati Trigger Warning: Take a look at what suicidal patients are actually searching for on Google when in crisis. Link in bio >> #suicideawarenessmonth #suicideprevention #suicide #suicidepreventionday
We have received 3 different cries for help from f We have received 3 different cries for help from frustrated business owners trapped in unfair digital marketing contracts. Here are three major red flags to watch out for before signing on the dotted-line. https://www.medicaladvertising.ca/blog/the-trap-words-proprietary-custom-reseller/
Yes You Can Still Run Ads for Addiction, Rehab and Yes You Can Still Run Ads for Addiction, Rehab and Mental Health Services on Google: Here’s How. Link in bio >>
Although it’s only been a couple of months and t Although it’s only been a couple of months and there’s still much to learn from Janssen about SPRAVATO™ and how it will perform in the marketplace, we’ve already gained some insights from the front-lines. Here’s what we’ve learned so far about advertising intranasal esketamine:
Nicole Orban joins M.Ad to discuss Social Media as Nicole Orban joins M.Ad to discuss Social Media as it relates to the medical industry. On the blog!
It's a grim reality that not everyone who wants, n It's a grim reality that not everyone who wants, needs and deserves treatment will be able to afford it. It’s a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it’s a burden that must be carried if the practice is to survive as a business. There are steps that can be taken to target an audience of people who can afford your services through your medical marketing and advertising initiatives.
Mayday! Mayday! Everything you need to know about Mayday! Mayday! Everything you need to know about Google Medic Update 2018. Link in bio >>
"People in pain are delicate and should be handled "People in pain are delicate and should be handled with care by healthcare providers and healthcare advertisers alike." Read new blog post now, link in bio >>
Online Reputation Management specialist Gregory To Online Reputation Management specialist Gregory Toso joins M.Ad in a guest post addressing a common concern for Medical Businesses: Online Reviews. Link in bio >>
Phone Call Leads Not Converting? Here's How to Imp Phone Call Leads Not Converting? Here's How to Improve Call Conversion Rates. Link in Bio >>
Should You Use That Third Party Landing Page Build Should You Use That Third Party Landing Page Builder? Save yourself some trouble and find out on the blog! Link in bio >>
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