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Tips for Closing More of Your New Patient Leads

Tips for Closing More of Your New Patient Leads

by M.Ad | May 18, 2023 | Medical Advertising, Medical Sales

We were recently asked to consult with a medical group in Texas who needed help with their close rate. Our digital strategies were delivering a high volume of qualifed leads but the front-of-house staff were struggling to translate them into new patient bookings. We...
Avoid Triggering Images in Medical Marketing Campaigns

Avoid Triggering Images in Medical Marketing Campaigns

by M.Ad | Mar 28, 2023 | Medical Advertising, Websites and Landing Pages

When it comes to medical marketing campaigns, certain imagery can have unintended emotional effects on recipients. For example, research has shown negative psychological responses triggered by images or symbols of disease or injury—otherwise known as triggering...
Generate Referrals with Microsoft Ads and LinkedIn Profile Targeting

Generate Referrals with Microsoft Ads and LinkedIn Profile Targeting

by M.Ad | Mar 10, 2023 | Medical Advertising, Referral Marketing

Are you looking to increase brand awareness and significantly expand your customer base in an efficient, cost-effective way? If so, referral marketing with Microsoft Ads could be the perfect solution. Referral marketing using digital channels provides tremendous...
Selling Peace of Mind: Advocating a Non-Predatory Approach to Mental Health Marketing

Selling Peace of Mind: Advocating a Non-Predatory Approach to Mental Health Marketing

by M.Ad | Mar 1, 2023 | Medical Advertising

The mental health field is fraught with controversy and debate. A significant point of contention is the role of marketing and advertising about mental health. Critics charge that marketing and advertising prey on people’s vulnerabilities, exploiting them for...
How Can Medical Advertising Bring Through More Referrals?

How Can Medical Advertising Bring Through More Referrals?

by M.Ad | Feb 16, 2023 | Blog, Medical Advertising

The medical practices we work with across Canada, the United States and the United Kingdom, are trying to find ways to stand out and attract new patients. One way that some practices are turning to is medical advertising. But can investing in medical advertising pay...
Is Legist Script Worth It for Addiction Treatment Centers? [With Case Studies]

Is Legist Script Worth It for Addiction Treatment Centers? [With Case Studies]

by M.Ad | May 28, 2022 | Medical Advertising, Substance Use Disorder Treatment Centers

Addiction treatment centers must navigate a complex landscape of advertising regulations to reach potential clients effectively. Compliance with search engine advertising policies is crucial, as non-compliance can result in ad disapprovals or even bans, severely...
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Other Articles

  • How to Scale a TMS Center to Multiple Clinics: A Strategic Guide
  • Trying to Automate Your Medical Marketing? A Word of Caution: Automation Feel Disconnected and Negatively Impact Your Scalability and ROI
  • Advertising Weight Loss Treatments in the United States in 2024: Market Insights and Targeting Strategies
  • The Rise of Stellate Ganglion Block (SGB) Treatment in Neurodegenerative Diseases: A Marketing Perspective
  • Scaling Pharmaceutical Ecommerce Through Advertising: Strategies from the Biggest Spenders [with Budget Recommendations]
Need patients for Transcranial Magnetic Stimulatio Need patients for Transcranial Magnetic Stimulation? We can deliver 8-10/month. Our model has been proven in dozens of TMS practices. Contact us to schedule a free consultation!
Med Spas are booming as Many Seek Out Self-Care 🌺 Read about what we're seeing in this space! Link in bio >>
When it comes to medical advertising, searchers re When it comes to medical advertising, searchers respond well to the delicate use of emotion in ad copy, landing pages and collateral. Read more about it on our blog. Link in bio >>
Legit Script Certification Should be Available to Legit Script Certification Should be Available to Addiction Treatment Centers in Canada. We fleshed out our argument and explanation on the blog >>
If you're looking to attract new ketamine patients If you're looking to attract new ketamine patients to your practice our latest blog post may be for you! KAP vs. IV vs. Spravato: How Search Trends Can Inform Marketing Strategy
Four incredible states. Four extremely different p Four incredible states. Four extremely different populations. M.Ad has had the pleasure of working extensively with mental healthcare providers in each of them over the past six years or so. We have made some interesting and important observations about the mental healthcare markets that we wanted to organize and share. Link in bio>> #medicaladvertising #medicalmarketing #mentalhealth #mentalhealthawareness #psychiatry #psychology #brainhealth
The Evolution of Marketing and Advertising Ketamin The Evolution of Marketing and Advertising Ketamine Treatment on behalf of mental health professionals across the US and Canada. A reflection of our account management techniques over the past 5 years or so. What's worked and what hasn't! Live on the blog, link in bio >>
TMS is a brain stimulation treatment that is helpi TMS is a brain stimulation treatment that is helping many patients with mental health conditions. M.Ad has helped dozens of practices across North America grow their #TMS departments. Read more! Link in bio >>
A search engine is a comfortable place to seek hel A search engine is a comfortable place to seek help for ones mental health. Patients are online searching for you - here's a post describing how to reach them. Link in bio >>
Trigger Warning: Take a look at what suicidal pati Trigger Warning: Take a look at what suicidal patients are actually searching for on Google when in crisis. Link in bio >> #suicideawarenessmonth #suicideprevention #suicide #suicidepreventionday
We have received 3 different cries for help from f We have received 3 different cries for help from frustrated business owners trapped in unfair digital marketing contracts. Here are three major red flags to watch out for before signing on the dotted-line. https://www.medicaladvertising.ca/blog/the-trap-words-proprietary-custom-reseller/
Yes You Can Still Run Ads for Addiction, Rehab and Yes You Can Still Run Ads for Addiction, Rehab and Mental Health Services on Google: Here’s How. Link in bio >>
Although it’s only been a couple of months and t Although it’s only been a couple of months and there’s still much to learn from Janssen about SPRAVATO™ and how it will perform in the marketplace, we’ve already gained some insights from the front-lines. Here’s what we’ve learned so far about advertising intranasal esketamine:
Nicole Orban joins M.Ad to discuss Social Media as Nicole Orban joins M.Ad to discuss Social Media as it relates to the medical industry. On the blog!
It's a grim reality that not everyone who wants, n It's a grim reality that not everyone who wants, needs and deserves treatment will be able to afford it. It’s a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it’s a burden that must be carried if the practice is to survive as a business. There are steps that can be taken to target an audience of people who can afford your services through your medical marketing and advertising initiatives.
Mayday! Mayday! Everything you need to know about Mayday! Mayday! Everything you need to know about Google Medic Update 2018. Link in bio >>
"People in pain are delicate and should be handled "People in pain are delicate and should be handled with care by healthcare providers and healthcare advertisers alike." Read new blog post now, link in bio >>
Online Reputation Management specialist Gregory To Online Reputation Management specialist Gregory Toso joins M.Ad in a guest post addressing a common concern for Medical Businesses: Online Reviews. Link in bio >>
Phone Call Leads Not Converting? Here's How to Imp Phone Call Leads Not Converting? Here's How to Improve Call Conversion Rates. Link in Bio >>
Should You Use That Third Party Landing Page Build Should You Use That Third Party Landing Page Builder? Save yourself some trouble and find out on the blog! Link in bio >>
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