We have had the priviledge of working with psychiatrists, anesthesiologies and lisenced medical professionals who are eager to offer their patients advanced treatments for mental health conditions like depression and anxiety. These patient populations are often interested in ketamine as a treatment for their mental health concerns instead of being on long-term antidepressants. From our work on these accounts we’ve learned a thing or two about what works and what doesn’t when it comes to marketing this unique mental health treatment. Today, we’re sharing our top tips for creating successful ketamine marketing campaigns. Whether you’re just getting started in the industry or you’ve been around for awhile, these tips will help you take your ketamine marketing to the next level. So let’s get started!
Best Digital Marketing Channels to Promote Ketamine Treatment for Mental Health Providers
Mental health providers looking to promote ketamine treatment have an array of channels to do so. Google and Microsoft both offer targeted advertising services that allow them to spread their message about the efficacy of ketamine for depression, anxiety, and other mental health conditions. Additionally, social media platforms like Twitter and Facebook reach a large number of people every day, enabling mental health providers to publicize how ketamine can bring relief from mood disorders. Finally, local healthcare magazines and print-publications can provide another layer of reach for providers in a particular area that want to make sure their message is heard by those in need. In short, there are plenty of options out there for mental health professionals wanting to spread the word about the potential of ketamine as a treatment option.
Benefits of Digital Marketing to Promote Ketamine Treatment
By raising awareness of the ketamine’s benefits through digital marketing campaigns, more individuals can potentially be reached by this revolutionary treatment option. Additionally, connecting ketamine clinics with media outlets can help destigmatize the use of the treatment and show it is a viable solution for many people who are suffering from mental health issues or looking for relief. Studies have shown that those who seek help through ketamine treatments often experience quicker results than through other traditional methods such as long term medications that often come with undesireable side effects. For most of our clients in this niche market – digital marketing has been an invaluable source of qualified patients who are eager to begin treatment.
Case Studies of Successful Ketamine Treatment Marketing Campaigns
One of the most successful ketamine marketing case studies is of a mental health program in New York that ran a campaign on YouTube using video testimonials from individuals who had benefited from using ketamine to treat depression and anxiety. This particular campaign was met with overwhelmingly positive responses; people looked up to the success stories of those who used the treatment and wanted to try it for themselves. Overall, the campaign was viewed by 4 million people and resulted in a 20% increase in leads from those looking for ketamine treatment. For more information about leveraging Google’s Display Network to attract leads, please contact us.
Further Information on the Regulations Around Marketing Ketamine Treatment
It’s important that you work closely with a lisenced legal representative and your medical compliance offer before marketing your practice. To learn more about ketamine marketing regulations, resources such as the Center for Medicare and Medicaid Services, Drug Enforcement Administration (DEA), Food and Drug Administration (FDA) website, and HCP Advertising Practices Guide published by Kantar Health can provide helpful insights into what constitutes proper advertising for ketamine. These websites will help you build your understanding of how ketamine treatment and other mental health treatments can be marketed compliantly.
