Negative keywords are terms that you exclude from your advertising campaigns to ensure your ads don’t appear for irrelevant or undesirable searches.
To create a comprehensive negative keyword list for medical advertising, consider the following categories and terms that you might want to exclude:
Non-Medical Terms:
-
- Jobs
- Salaries
- Careers
- Courses
- Training
Irrelevant Medical Terms:
-
- DIY treatments
- Free medical advice
- Medical history
- Home remedies
Negative Context Terms:
-
- Lawsuits
- Malpractice
- Scam
- Fraud
Symptom or Disease Misinterpretations:
-
- “Symptoms of”
- “Treatment for”
- “Cure for”
- “Is [disease] contagious”
Sensitive Medical Topics:
-
- Mental health
- Reproductive health
- HIV/AIDS
- Cancer
Invasive Procedures:
-
- Surgery
- Transplants
- Cosmetic procedures
Age-Sensitive Terms:
-
- Pediatric
- Geriatric
Terms Indicating Inexperience or Lack of Credibility:
-
- “Cheap”
- “Free”
- “Unproven”
- “Newbie”
Terms Indicating DIY or Unsupervised Treatment:
-
- “Self-diagnosis”
- “Self-treatment”
- “At-home remedy”
Pharmaceutical Terms:
-
- Drug names (unless relevant)
- Prescription terms
- Pharmaceutical brands
Geographic Specifics (unless relevant):
-
- Local terms
- City names
Negative Emotion Terms:
-
- “Pain”
- “Suffering”
- “Discomfort”
Remember that this is just a starting point. Your specific advertising needs may require additional or more refined negative keywords. Proper account maintenance includes regularly monitor your ad campaigns and adjust your negative keyword list based on the actual search terms triggering your ads.
To implement these negative keywords in your advertising campaigns, you would typically do so through the platform you’re using (e.g., Google Ads, Bing Ads) by adding them to the list of excluded keywords.
