Workplace changes are giving people the opportunity to improve their lifestyle and impart change in their routines, diet and physical appearance. Search trends indicate that interest in the pursuit of personal wellness is at an all time high.
The terms conscious beauty and self-care have boomed in online searches. In an interesting way, online meetings have made people aware of their physical appearance, especially seeing their faces up close and personal in a way that betrays signs of aging like frown lines and saggy skin around the neck and jaw line.
Med Spas are booming as Many Seek Out Self-Care
Simply put, the pandemic increased appreciation for these services and demand is high as more and more countries open up their borders. Many people are seeking out qualified, licensed practitioners who use the drug Botox for injections that can impart a fuller look to the face and reduce the appearance of fine lines and wrinkles. Botox is easy to market as a safe and long-lasting procedure that can make people feel more confident about their appearance.
Another common procedure that can provide long-lasting cosmetic improvement is laser hair removal. This treatment addresses unwanted hair and provides clearer, smoother skin. It can also help with ingrown hairs. Unlike other topical treatments such as creams and lotions, laser hair removal works at the root of the hair to provide a relatively permanent solution.
Medical Procedures Thrive During Stressful Times
The shift in work patterns during the past few years means that people have relatively more time on their hands to evaluate their work-life balance and overall wellness. One of the main beneficiaries of the work-from-home boom is medical aesthetics. From facials to a new skin care regime, there are many inexpensive and safe solutions that can quickly restore a youthful look to people and augment healthy lifestyle changes relating to diet and exercise.
Data Analytics to Support Growing Your Med Spa
At M.Ad, our data analytics practice drives deep insight for practitioners at the leading edge of medical aesthetic products and procedures. We invite you to contact us about how our marketing insights and strategies can help you grow your practice.