hHow We’re Tackline the TeleHealth Boom at MedicalAdvertising.ca
It’s Friday March 20th 2020 and I’ve already spoken with 3 different healthcare companies in three different states about tailoring their marketing and advertising towards telehealth in light of the COVID-19 pandemic sweeping the globe and the new policies enacted by the Trump administration to make healthcare accesible. We’re harnessing the changing dynamics on-the-ground at practices to perfect their existing digital tools and strategies and implement new ones. I thought I would put together this post of some of the strategies and topics we’re deploying to reach as many people through tehealth as possible. In this time of turbulance and uncertainty, anxiety levels are skyrockeing and people need mental healthcare support now more than ever.
Telehealth will Look Different for Different Healthcare Companies
Telehealth services will need to be deployed differently for every healthcare company depending on the niche. Psychiatrists will have different needs than medical equipment companies and dentists. Communication between our team and our clients has never been more important. Here are some universal strategies we’re implementing:
- Developing new content about each healthcare company’s specific telehealth services. Customers may be unfamiliar with how to approach telehealth and may be hesitant if they’re unfamiliar with the technology and how to engage. It’s important to clearly describe how your business approaches telehealth and the processes you have in place to ensure patient/customer privacy and safety in an online experience.
- Digitizing forms from leads and new patient intakes. Every part of the the provider/patient experience needs to be digitized. For the most part, this involves lead generation forms, intake documents, feedback forms like pHQ-9’s. We have a number of tools at our disposal for developing these new tools and integrating them with our clients existing digital properties.
- Integrating New Tools: It seems, regardless of the vertical, healthcare companies need to on-board new encryption software to manage new digitally transmitted PHI that integrate with their existing EMR systems. Healthcare companies are also outfitting themselves with video conferencing software that also integrates seamlessly with their existing processes. These tools are vital for staff who are still trying to keep the business operating smoothly from home.
- Marketing and advertising to spread the word about their telehealth services. Once the healthcare company has the infrastructure in place to offer telehealth services we launch supportive marketing and advertising campaigns to attract new patients/customers to their telehealth offering. All incoming leads are handled virtually as is the patient-intake process (if applicable).
Canada Leads the Way in TeleHealth
M.Ad is a proudly Canadian company. Canada has long been leading the way in the telehealth industry due to a program developed by TELUS Health called Babylon which allows for the conveyance of safe and private telehealth services that are covered by our universal healthcare program. During the 2020 COVID-19 outbreak demand for this software skyrocketed as the software allows healthcare professionals to offer treatment to patients virtually.
Now that Trump has extended medicare coverage to include telehealth services, many American company’s can follow in Canada’s footsteps by implementing technologies that will help them continue to operate. Over the past couple weeks M.Ad has helped roughly 13 practices across the United States fully transition to offering virtual services using a variety of tools. Their patient bases who were in the middle of treatment plans for life threatening mental health conditions thank them for it.