Is Your Sales Funnel Killing Your Medical Practice?
Many practices hope to rely on automation, digital tools, and AI to do the selling for them—but in healthcare, this approach consistently falls short. A successful medical sales funnel doesn’t begin when a patient walks through the door—it begins the moment a...
How Smart Marketing Scales a Mental Health Practice from One Location to Five
Growing a mental health practice from one location to five doesn’t just happen with more clinicians or more square footage—it happens when your marketing engine is built to scale. At M.Ad, we’ve spent the past decade helping mental health providers grow across cities...
Best Affinity & In-Market Audiences for Functional Medicine Providers
Functional medicine has gained traction across the United States as more Americans seek personalized, root-cause approaches to health. However, not all digital ad targeting is created equal. If you want to generate consistent, high-quality leads for your practice, the...
Digital Marketing for Functional Medicine Practices: Proven Strategies to Attract High-Value Patients
Functional medicine has emerged as a leading approach to personalised healthcare. Evolving from natural and holistic roots into a science-backed, integrative model, functional medicine now attracts patients who are proactive, informed, and willing to invest in...
Digital Advertising for Cosmetic Surgery Clinics: What Works Best in 2025 (And What Doesn’t)
When it comes to marketing cosmetic surgery practices, cookie-cutter advertising won’t cut it. You’re not selling generic skincare. You’re marketing deeply personal transformations—facelifts, liposuction, rhinoplasty, injectables, and more—that require trust,...
Here’s How Advertising Can Help Your Boutique Practice
If you run a small medical or wellness practice, you're probably feeling the pressure of competing with big-name clinics and hospital networks. They have big marketing budgets, sleek websites, and ads everywhere. But here's the good news: you don’t need to be a large...
The Best Way to Navigate Video Advertising as a Medical Service Provider
Whether you’re a solo psychiatrist, a dental clinic, or a multi-location healthcare provider, video offers a powerful way to connect with patients, earn trust, and educate the public about services that can truly improve their lives. So how do you navigate the crowded...
Dental Marketing and Advertising: How to Generate High-Value Patient Leads in a Competitive Market
As dental practices across Canada and the U.S. grow more specialized in services like Invisalign, orthodontics, and cosmetic procedures, marketing has become both more important—and more challenging. Rising cost-per-clicks (CPCs) on Google Ads, shifting consumer...
Addiction Treatment Search Engine Marketing: How to Reach Patients When They Need You Most
When it comes to advertising treatment for addiction-based disorders, reaching individuals and families at the exact moment they’re searching for help is critical. Search engine marketing (SEM) offers addiction treatment centers in Canada and the United States a...
Case Study: Optimizing Digital Advertising for a Major Online Weight Loss Medication Retailer
Client Profile: A leading online retailer of weight loss medications offering nationwide shipping across the USA. The client aimed to drive sales with an average monthly ad spend of $250,000 and a target Return on Ad Spend (ROAS) of 2.0 or higher. Initial Challenges...
Free Marketing Persona of a Medi-Cal Patient
Marketing Persona: Medi-Cal Mental Health Patient Name: Maria Rodriguez Age: 35 Occupation: Part-time retail worker and single mother Household Income: ~$30,000/year Location: Los Angeles, CA Education: High school diploma Family Status: Single mother of two children,...
Money Pits: 6 Ways You’re Wasting Money in Your Ads Account
Google Ads can be an incredibly powerful tool for businesses looking to reach new customers, boost traffic, and grow their brand. However, without careful strategy and optimization, it’s easy to waste your ad spend on ineffective targeting and poorly chosen settings....
Is Legit Script Certification Worth It for Addiction Treatment Centers?
For addiction treatment centers, the decision to pursue LegitScript certification can significantly impact marketing reach and credibility. LegitScript certification is required to advertise on major platforms like Google and Meta for addiction treatment services in...
Navigating the Rules of Remarketing in Medical Advertising: A Guide for Healthcare Marketers
Remarketing can be a powerful tool for keeping healthcare practices top-of-mind with potential patients who have previously shown interest in services. However, in medical advertising, the process is highly regulated to protect patient privacy, uphold ethical...
Marketing Psychedelic Treatment for Neurodegenerative Conditions: Key Strategies for Success
Psychedelic treatments are making waves in the medical world, particularly in the realm of neurodegenerative diseases like Parkinson’s, Alzheimer’s, and ALS. As the research progresses and the benefits of these treatments become more recognized, it’s crucial for...
Unlocking Med Spa Lead Generation: Strategies for Success
Effective lead generation strategies can make or break your med spa. Whether you're offering Botox treatments or advanced laser services, targeting the right audiences with tailored digital marketing campaigns can make or break your success. In this article, we'll...
What Digital Assets are Worth the Most Value When Selling a Medical Business?
Selling a medical business is a multifaceted process, with the value of digital assets playing an increasingly significant role in the valuation and attractiveness of your company. Whether you own a medical clinic or a medical device retail operation, your digital...
How to Collect Patient Reviews for Effective Online Reputation Management
Patient reviews are crucial for medical businesses to establish credibility, build trust, and attract new patients. A strong online reputation can set a practice apart from competitors, but knowing where and how to collect reviews, while maintaining HIPAA compliance,...
The Busiest Months in Mental Health Marketing: September and January
Mental health marketing presents unique challenges that require a deep understanding of social trends and public awareness campaigns. Two of the busiest months for mental health marketing are September and January. These months align with significant social trends,...
Marketing Personalized Deep Brain Stimulation (DBS) for Parkinson’s Disease: A New Frontier in Patient Care
Parkinson’s disease (PD) is a neurodegenerative disorder that affects millions worldwide, and for many, the progression of symptoms can be life-altering. Deep brain stimulation (DBS) has emerged as a transformative treatment option for Parkinson’s patients, offering a...
