Physician-Owned Practices vs. Large-Scale Conglomerates
What Private Equity’s Expansion Means for Clinics—and How to Stay Competitive Across North America, private equity groups are rapidly acquiring medical, dental, and veterinary practices at an unprecedented scale. Dermatology, psychiatry, dentistry, veterinary...
Case Study: ROI of a $150,000 Annual Ad Budget in California
Scaling a Multi-Location Mental Health & Functional Medicine Practice with Intent-Driven Advertising Client Profile: A multi-location medical practice specializing in mental health and functional medicine, operating across several metropolitan markets. The clinic...
How to Maximize ROAS Through Google Ads
Return on Ad Spend (ROAS) is the metric that actually matters in healthcare advertising. Traffic is nice. Impressions are comforting. But profitable patient acquisition is the goal — and Google Ads remains the most reliable channel for achieving it when it’s executed...
Better Health is One Membership Away
Why modern healthcare is switching from fee-for-service to membership-style care — and how to market it For decades, “going to the doctor” has meant a transactional, fee-for-service experience: book an appointment, show up, pay (or bill insurance), leave, repeat. That...
Case Study: Doubling Revenue in 2025 for a High-End Gym in the South Atlantic
Client Profile A premium, membership-based gym operating in the South Atlantic region of the United States entered 2025 with a strong brand, a loyal core membership, and a clear ambition: sustainable revenue growth without diluting its high-end positioning. Rather...
2025 Case Study: 2.5× Year-Over-Year Revenue Growth for a 2-Clinic Practice
During a recent annual account review, this client had exciting results to share: between 2024 and 2025, the practice achieved a 2.5× increase in year-over-year revenue. There was no sudden windfall, no viral moment, and no single “magic channel” responsible for the...
Functional Medicine Marketing: How Modern Clinics Grow Patient Volume in 2026
Functional medicine is rapidly becoming one of North America’s fastest-growing healthcare sectors — but with growth comes competition. Patients today are highly educated, digitally savvy, and intentional about where they invest their health dollars. They compare...
Is Your Sales Funnel Killing Your Medical Practice?
Many practices hope to rely on automation, digital tools, and AI to do the selling for them—but in healthcare, this approach consistently falls short. A successful medical sales funnel doesn’t begin when a patient walks through the door—it begins the moment a...
How Smart Marketing Scales a Mental Health Practice from One Location to Five
Growing a mental health practice from one location to five doesn’t just happen with more clinicians or more square footage—it happens when your marketing engine is built to scale. At M.Ad, we’ve spent the past decade helping mental health providers grow across cities...
Best Affinity & In-Market Audiences for Functional Medicine Providers
Functional medicine has gained traction across the United States as more Americans seek personalized, root-cause approaches to health. However, not all digital ad targeting is created equal. If you want to generate consistent, high-quality leads for your practice, the...
Digital Marketing for Functional Medicine Practices: Proven Strategies to Attract High-Value Patients
Functional medicine has emerged as a leading approach to personalised healthcare. Evolving from natural and holistic roots into a science-backed, integrative model, functional medicine now attracts patients who are proactive, informed, and willing to invest in...
Digital Advertising for Cosmetic Surgery Clinics: What Works Best in 2025 (And What Doesn’t)
When it comes to marketing cosmetic surgery practices, cookie-cutter advertising won’t cut it. You’re not selling generic skincare. You’re marketing deeply personal transformations—facelifts, liposuction, rhinoplasty, injectables, and more—that require trust,...
The Ultimate MedSpa Marketing Package
Since 2013, M.Ad has worked alongside dozens of medical spas across North America, helping owners strip away bloated retainers, underperforming campaigns, and marketing activity that looked busy but produced very little clarity or return. Over time, a pattern became...
Here’s How Advertising Can Help Your Boutique Practice
If you run a small medical or wellness practice, you're probably feeling the pressure of competing with big-name clinics and hospital networks. They have big marketing budgets, sleek websites, and ads everywhere. But here's the good news: you don’t need to be a large...
The Best Way to Navigate Video Advertising as a Medical Service Provider
Whether you’re a solo psychiatrist, a dental clinic, or a multi-location healthcare provider, video offers a powerful way to connect with patients, earn trust, and educate the public about services that can truly improve their lives. So how do you navigate the crowded...
Dental Marketing and Advertising: How to Generate High-Value Patient Leads in a Competitive Market
As dental practices across Canada and the U.S. grow more specialized in services like Invisalign, orthodontics, and cosmetic procedures, marketing has become both more important—and more challenging. Rising cost-per-clicks (CPCs) on Google Ads, shifting consumer...
Canadian Addiction Treatment Centres Can Now Advertise on Google & Meta—Thanks to New LegitScript Certification Access
For the first time ever, LegitScript has officially opened its Addiction Treatment Certification program to providers based in Canada. This is a major milestone for the industry—and one that will reshape how addiction treatment centres advertise, build trust, and...
Addiction Treatment Search Engine Marketing: How to Reach Patients When They Need You Most
When it comes to advertising treatment for addiction-based disorders, reaching individuals and families at the exact moment they’re searching for help is critical. Search engine marketing (SEM) offers addiction treatment centers in Canada and the United States a...
Case Study: Optimizing Digital Advertising for a Major Online Weight Loss Medication Retailer
Client Profile: A leading online retailer of weight loss medications offering nationwide shipping across the USA. The client aimed to drive sales with an average monthly ad spend of $250,000 and a target Return on Ad Spend (ROAS) of 2.0 or higher. Initial Challenges...
Free Marketing Persona of a Medi-Cal Patient
Marketing Persona: Medi-Cal Mental Health Patient Name: Maria Rodriguez Age: 35 Occupation: Part-time retail worker and single mother Household Income: ~$30,000/year Location: Los Angeles, CA Education: High school diploma Family Status: Single mother of two children,...
