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When Patients Simply Can’t Afford Treatment

When Patients Simply Can’t Afford Treatment

by M.Ad | Nov 26, 2018 | Medical Advertising, Medical Practice

The Grim Reality that Not Everyone Who Wants, Needs and Deserves Treatment will Be Able to Afford ItIt’s a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it’s a...
The Delicate Nature of Advertising to People in Pain

The Delicate Nature of Advertising to People in Pain

by M.Ad | Sep 6, 2018 | Medical Advertising

Pain: Defined {physical suffering or discomfort caused by illness or injury. Mental suffering or distress.} Advertising to people in pain is a delicate undertaking. Digital tools provide advertisers with a new degree of private information with which to better target...
Advertising and Restricted Drug Terms (Updated 2023)

Advertising and Restricted Drug Terms (Updated 2023)

by M.Ad | Aug 10, 2018 | Medical Advertising

How to Work Within Google’s Drug Term Policies To begin, you can review Google’s Healthcare and Medicine Advertising Policies HERE. You’ll find they are strict in that they clearly outline the types of products and services that can’t be...
Phone Call Leads Not Converting? Here’s How to Improve Call Conversion Rates.

Phone Call Leads Not Converting? Here’s How to Improve Call Conversion Rates.

by M.Ad | Jul 18, 2018 | Medical Advertising

What Do We Know? As advertisers it’s our job to get the phones at your practice ringing and we’re pretty good at it. That said, at M.Ad we like to go the extra mile and therefore we pay particular attention to the quality of the leads that are coming...
How to Screen a Digital Marketing Consultant (Medical Marketing Edition)

How to Screen a Digital Marketing Consultant (Medical Marketing Edition)

by M.Ad | Apr 24, 2018 | Medical Advertising

I frequently encounter the grim consequences private practices face after selecting the wrong digital marketing consultant. The symptoms are usually quite apparent: too much money sunk into a website that’s been left to float rank-less in cyberspace with not a...
Medical Advertising: Increase ROI By Changing These 3 Areas of Your Google AdWords Account

Medical Advertising: Increase ROI By Changing These 3 Areas of Your Google AdWords Account

by M.Ad | Aug 31, 2016 | Medical Advertising

M.Ad Focuses on Medical Advertising for Specialized Medical Treatments Over the years M.Ad has been able to compile some helpful observations about what strategies deliver our clients the best results. There are three key areas of your Google AdWords medical...
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  • Digital Advertising for Cosmetic Surgery Clinics: What Works Best in 2025 (And What Doesn’t)
Need patients for Transcranial Magnetic Stimulatio Need patients for Transcranial Magnetic Stimulation? We can deliver 8-10/month. Our model has been proven in dozens of TMS practices. Contact us to schedule a free consultation!
Med Spas are booming as Many Seek Out Self-Care 🌺

Read about what we're seeing in this space! Link in bio >>
When it comes to medical advertising, searchers re When it comes to medical advertising, searchers respond well to the delicate use of emotion in ad copy, landing pages and collateral. Read more about it on our blog. Link in bio >>
Legit Script Certification Should be Available to Legit Script Certification Should be Available to Addiction Treatment Centers in Canada. We fleshed out our argument and explanation on the blog >>
If you're looking to attract new ketamine patients If you're looking to attract new ketamine patients to your practice our latest blog post may be for you! 

KAP vs. IV vs. Spravato: How Search Trends Can Inform Marketing Strategy
Four incredible states. Four extremely different p Four incredible states. Four extremely different populations. M.Ad has had the pleasure of working extensively with mental healthcare providers in each of them over the past six years or so. We have made some interesting and important observations about the mental healthcare markets that we wanted to organize and share. Link in bio>>

#medicaladvertising #medicalmarketing #mentalhealth #mentalhealthawareness #psychiatry #psychology #brainhealth
The Evolution of Marketing and Advertising Ketamin The Evolution of Marketing and Advertising Ketamine Treatment on behalf of mental health professionals across the US and Canada. A reflection of our account management techniques over the past 5 years or so. What's worked and what hasn't! Live on the blog, link in bio >>
TMS is a brain stimulation treatment that is helpi TMS is a brain stimulation treatment that is helping many patients with mental health conditions. M.Ad has helped dozens of practices across North America grow their #TMS departments. Read more! Link in bio >>
A search engine is a comfortable place to seek hel A search engine is a comfortable place to seek help for ones mental health. Patients are online searching for you - here's a post describing how to reach them. Link in bio >>
Trigger Warning: Take a look at what suicidal pati Trigger Warning: Take a look at what suicidal patients are actually searching for on Google when in crisis. Link in bio >> #suicideawarenessmonth #suicideprevention #suicide #suicidepreventionday
We have received 3 different cries for help from f We have received 3 different cries for help from frustrated business owners trapped in unfair digital marketing contracts. Here are three major red flags to watch out for before signing on the dotted-line.

https://www.medicaladvertising.ca/blog/the-trap-words-proprietary-custom-reseller/
Yes You Can Still Run Ads for Addiction, Rehab and Yes You Can Still Run Ads for Addiction, Rehab and Mental Health Services on Google: Here’s How. 
Link in bio >>
Although it’s only been a couple of months and t Although it’s only been a couple of months and there’s still much to learn from Janssen about SPRAVATO™ and how it will perform in the marketplace, we’ve already gained some insights from the front-lines.
 Here’s what we’ve learned so far about advertising intranasal esketamine:
Nicole Orban joins M.Ad to discuss Social Media as Nicole Orban joins M.Ad to discuss Social Media as it relates to the medical industry. On the blog!
It's a grim reality that not everyone who wants, n It's a grim reality that not everyone who wants, needs and deserves treatment will be able to afford it.
It’s a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it’s a burden that must be carried if the practice is to survive as a business.
 There are steps that can be taken to target an audience of people who can afford your services through your medical marketing and advertising initiatives.
Mayday! Mayday! Everything you need to know about Mayday! Mayday! Everything you need to know about Google Medic Update 2018. Link in bio >>
"People in pain are delicate and should be handled "People in pain are delicate and should be handled with care by healthcare providers and healthcare advertisers alike." Read new blog post now, link in bio >>
Online Reputation Management specialist Gregory To Online Reputation Management specialist Gregory Toso joins M.Ad in a guest post addressing a common concern for Medical Businesses: Online Reviews. Link in bio >>
Phone Call Leads Not Converting? Here's How to Imp Phone Call Leads Not Converting? Here's How to Improve Call Conversion Rates. Link in Bio >>
Should You Use That Third Party Landing Page Build Should You Use That Third Party Landing Page Builder? Save yourself some trouble and find out on the blog! Link in bio >>
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