by M.Ad | Mar 31, 2021 | Medical Devices
Medical device marketers are responding to a shifting landscape for a field that is traditionally “high-touch”. By definition, medical devices are highly personal items that users prefer to try out in person. Conveying device utility, materials and quality can be very...
by M.Ad | Mar 16, 2021 | Medical Advertising
Using Bing Ads to Generate Referrals using Bing’s new LinkedIn Profile Targeting Microsoft’s new features in Bing Ads offer the biggest opportunity in medical advertising in at least 5 years. It is no secret that digital advertising is a highly competitive...
by M.Ad | Feb 21, 2021 | Ketamine Treatments
The ketamine industry has exploded since M.Ad first helped a handful of psychiatrists and MD’s develop profitable IV ketamine infusion centers about 5 years ago. There has been so much growth and so many new ketamine developments that we thought we would take a...
by M.Ad | Sep 18, 2020 | Blog, Healthcare
30% of Canadian healthcare is already private. Doctors’ offices, clinics, physios, dentists, optometrist’s offices, x-ray clinics – they’re private – and it didn’t impact the public system.- Michael Campbell, Money Talks, Septembe 2020. Despite having what many people...
by M.Ad | Aug 19, 2020 | Transcranial Magnetic Stimulation
Until recently, treatment options for depression have been limited. The primary modalities for mental health professionals have been antidepressants and talk therapy. While these two approaches can be highly effective, they do not work for a significant proportion of...
